Search Engine Optimisation
The key to our search engine optimisation success is not just that we understand Google, but that we also understand the importance of user intent. When a user types a search string into Google, they are looking for specific answers. Even users who are searching with a predefined intent to buy can be put off by a lack of information on your landing or product page, this leads to a higher bounce rate, and lower search visibility.
As an SEO agency with combined expertise in user intent, user experience, and Google ranking factors, our aim is not just to increase your search visibility, but also to improve visitor engagement and conversions.
Since algorithmic changes in Google mean that keyword ranking reports are no longer a reliable measure of performance, we measure campaign efficacy through the analysis of filtered Google Analytics data. This data provides a far more accurate indication of campaign performance.
Before creating a bespoke strategy, we will conduct a thorough audit of your website and it’s inbound link profile. Our audit will assess content quality, usability, engagement, accessibility, inbound link authority, anchor text distribution, and a number of other important factors. We will also analyse the domain authority of your leading competitors to determine how aggressive your campaign needs to be.
Based on the results of the audit, we will create a prioritised and actionable report designed to improve your search visibility as quickly as possible.
If you choose to use your existing developers to carry out any remedial development work, our consultant will liaise them to ensure that all highlighted issues are addressed in the correct manner. For this purpose, we have our own online project management platform which facilitates secure, organised, and efficient communication between involved parties.
Providing engaging content and a consistent positive user experience throughout your entire website is often the key to improving conversion rates and generating a stronger return on investment, not only for search engine optimisation, but across all digital channels.
Through the application of dataset and on-page analysis, we can identify problem areas and improve visitor satisfaction, leading to lower bounce rates.
Google utilises over 200 signals in addition to inbound links when deciding where each of your pages should rank. Branded searches, social shares, and implied links are all taken into account to determine the popularity of your website. We utilise targeted creative, together with social and content seeding to engage your target audience, driving quality direct traffic to your website. This approach allows us to acquire valuable and influential links that stand the test of time.