Creative marketing involves turning a great idea into engaging media, and then leveraging that media to meet specific your goals, such as driving traffic to your website, improving search rankings, & building brand engagement.
What is Creative Content?
The actual creative used could be anything from an interactive infographic, an online quiz, or informative evergreen content. The content will focus on a topic or theme that is relevant to your brand, and appeals to the interests of your target customers.
Creating A Content Strategy
A content strategy allows you to understand the needs of your target customers, to identify with the problems they had, and how your product or service helped them to resolve those problems. It also clarifies why they choose to buy from your company rather than a competitor, and what triggered the sale.
The purpose of a content strategy is to ensure that your creative marketing media is correctly aligned, so that it reaches and resonates with potential customers. If your company does not yet have a content strategy, the chances are that you are paying to create ineffectual content that falls wide of it’s intended audience. Get in touch to find out how we can help.
Percentage Of UK Marketers With Content Marketing Strategy
- Yes, But Not Documented
- Yes, And It's Documented
Creative Content Can:
We promote your creative content by contacting influencers in your vertical, the people that your potential customers listen to. This could be blog owners, forums, news outlets, or social media groups.
Content seeding is much like pushing a snowball down a hill, generating awareness and buzz to give your campaign the best possible start.